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 Golling
Chrysler-Jeep-Dodge
Bloomfield Township,
Michigan
This new dealership was the first Chrysler Millennium II Branded Alpha
Dealership designed and constructed in Michigan. Representing the
ultimate new image design that consolidates the sales and service of all
four Chrysler brands - Chrysler, Jeep, Dodge and Dodge Truck - Golling
CJD is a full service dealership incorporating sales, customer lounge
and cafe, service and body shop in approximately 80,000 sf. The
architecture enhances the consumer purchasing experience while
maintaining critical functions.
The classically designed exterior
incorporating Chrysler's signature arched grand entry of glass and
aluminum panels welcomes customers into the dramatic two story showroom
and sales area. The interior arched concourse leads customers
through the sales areas into the retail parts shop, cafe and customer
lounge. |
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 Southfield
Chrysler-Jeep
Southfield,
Michigan
Being a highly successful dealership and familiar 12 Mile/Telegraph
landmark for many years, Southfield Chrysler-Jeep has undergone an
“Extreme Makeover”.
In an effort to enhance and improve their facility for customer
enjoyment and brand recognition,
Dorchen/Martin Associates, Inc. was commissioned to upgrade customer
accessibility and dramatically transform their present interior and
outdoor display areas.
The resulting renovation design includes a new monumental entry feature,
two outdoor covered display areas and a 21st century showroom
that features a state-of-the-art furniture and brand display system by
Knoll.
Sleek horizontal canopy bands, an impressively dramatic brushed aluminum
paneled entry and polished metal accents are just a few of the design
elements that have made Southfield Chrysler-Jeep the newest “polished
gem” in their commercial neighborhood.
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 Crestwood
Dodge
Garden City, Michigan
Crestwood Dodge had undergone an extensive building program several
years ago with an innovative 20,000 sf Service Department and Write-Up
Reception addition. The latest in technology and design was incorporated
into the addition to challenge the 90's product line and continue to
improve the Customer Satisfaction Index.
The recent Showroom Renovation completes a total dealership
transformation from the standard 25-year-old Chrysler facility.
Sophistication, elegance and openness were the design goals to achieve -
SUCCESS! |
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 Woodhaven Chrysler-Jeep
Woodhaven, Michigan
This new dealership was the first Chrysler 2000 series concept to be
designed and constructed in the metropolitan Detroit region. Having had a
15+ year relationship with Chrysler and the Chrysler Realty Corporation, Dorchen/Martin
Associates, Inc. was commissioned to provide architectural services.
Woodhaven Chrysler-Jeep is a unique 27,000 sf facility set on a ten acre
parcel of land in a renewal area of Woodhaven. Unlike the traditional
dealership of the past, the 2000 series design effectively and efficiently
combines the sales function with the service and write-up operation in a
fashion that is comfortable for the customer and efficient for the owner.
A dramatic showroom and service write-up exterior incorporates a
signature grand entry of glass and white synthetic plaster while
decorative split-faced masonry and bold banding provide playful shadows
and contrast at every turn. The dramatic two-story showroom, retail parts
boutique, customer waiting, business center and18 service bays and related
parts department combine efficiently and attractively to comfortably serve
both the customer and staff.
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