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 Southfield
Chrysler-Jeep
Southfield,
Michigan
Being a highly successful dealership and familiar 12 Mile/Telegraph
landmark for many years, Southfield Chrysler-Jeep has undergone an
“Extreme Makeover”.
In an effort to enhance and improve their facility for customer
enjoyment and brand recognition, Dorchen/Martin
Associates, Inc. was commissioned to upgrade customer accessibility
and dramatically transform their present interior and outdoor display
areas. The
resulting renovation design includes a new monumental entry feature, two
outdoor covered display areas and a 21st century showroom
that features a state-of-the-art furniture and brand display system by
Knoll.
Sleek horizontal canopy bands, an impressively dramatic brushed aluminum
paneled entry and polished metal accents are just a few of the design
elements that have made Southfield Chrysler-Jeep the newest “polished
gem” in their commercial neighborhood.
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Bear
Hill Chrysler
Waltham, Massachusetts
Originally a research and testing facility, this wedge shaped masonry
building has come a long way to become a Chrysler Corporation Auto
Dealership.
Taking full advantage of its location beside a major freeway, the
existing building has been transformed, through the addition of a
dramatic glass showroom as well as modifications to the interior, into
the eye-catching centerpiece of a full-service automotive facility
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Crestwood
Dodge
Garden City, Michigan
Crestwood Dodge had undergone an extensive building program several
years ago with an innovative 20,000 sf Service Department and Write-Up
Reception addition. The latest in technology and design was incorporated
into the addition to challenge the 90's product line and continue to
improve the Customer Satisfaction Index.
The recent Showroom Renovation completes a total dealership
transformation from the standard 25-year-old Chrysler facility.
Sophistication, elegance and openness were the design goals to achieve -
SUCCESS!
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 Woodhaven Chrysler-Jeep
Woodhaven, Michigan
This new dealership was the first Chrysler 2000 series concept to be
designed and constructed in the metropolitan Detroit region. Having had a
15+ year relationship with Chrysler and the Chrysler Realty Corporation, Dorchen/Martin
Associates, Inc. was commissioned to provide architectural services.
Woodhaven Chrysler-Jeep is a unique 27,000 sf facility set on a ten acre
parcel of land in a renewal area of Woodhaven. Unlike the traditional
dealership of the past, the 2000 series design effectively and efficiently
combines the sales function with the service and write-up operation in a
fashion that is comfortable for the customer and efficient for the owner.
A dramatic showroom and service write-up exterior incorporates a
signature grand entry of glass and white synthetic plaster while
decorative split-faced masonry and bold banding provide playful shadows
and contrast at every turn. The dramatic two-story showroom, retail parts
boutique, customer waiting, business center and18 service bays and related
parts department combine efficiently and attractively to comfortably serve
both the customer and staff.
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Northwestern
Dodge Renovation
Royal Oak Township, Michigan
The renovation of this 35-year-old facility has dramatically brought this
dealership into the 21st century. Chrysler Realty Corporation has
developed a 2000 series dealership design that was the cornerstone of this
renovation. Although interior upgrades were substantial, the exterior
elevation improvements have transformed this Dodge dealership into a
"New and Improved" 2000 series dealership. Commuters along busy
Eight Mile Road are now treated to a pleasant and inviting automobile
purchase experience.
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