Automotive

   

Southfield Chrysler-Jeep
Southfield, Michigan

Being a highly successful dealership and familiar 12 Mile/Telegraph landmark for many years, Southfield Chrysler-Jeep has undergone an “Extreme Makeover”.  In an effort to enhance and improve their facility for customer enjoyment and brand recognition, Dorchen/Martin Associates, Inc. was commissioned to upgrade customer accessibility and dramatically transform their present interior and outdoor display areas.  The resulting renovation design includes a new monumental entry feature, two outdoor covered display areas and a 21st century showroom that features a state-of-the-art furniture and brand display system by Knoll.

Sleek horizontal canopy bands, an impressively dramatic brushed aluminum paneled entry and polished metal accents are just a few of the design elements that have made Southfield Chrysler-Jeep the newest “polished gem” in their commercial neighborhood.  

    

Bear Hill Chrysler
Waltham, Massachusetts

Originally a research and testing facility, this wedge shaped masonry building has come a long way to become a Chrysler Corporation Auto Dealership.

Taking full advantage of its location beside a major freeway, the existing building has been transformed, through the addition of a dramatic glass showroom as well as modifications to the interior, into the eye-catching centerpiece of a full-service automotive facility

    

Crestwood Dodge
Garden City, Michigan

Crestwood Dodge had undergone an extensive building program several years ago with an innovative 20,000 sf Service Department and Write-Up Reception addition. The latest in technology and design was incorporated into the addition to challenge the 90's product line and continue to improve the Customer Satisfaction Index.

The recent Showroom Renovation completes a total dealership transformation from the standard 25-year-old Chrysler facility.

Sophistication, elegance and openness were the design goals to achieve - SUCCESS!

 

Woodhaven Chrysler-Jeep
Woodhaven, Michigan

This new dealership was the first Chrysler 2000 series concept to be designed and constructed in the metropolitan Detroit region. Having had a 15+ year relationship with Chrysler and the Chrysler Realty Corporation, Dorchen/Martin Associates, Inc. was commissioned to provide architectural services. Woodhaven Chrysler-Jeep is a unique 27,000 sf facility set on a ten acre parcel of land in a renewal area of Woodhaven. Unlike the traditional dealership of the past, the 2000 series design effectively and efficiently combines the sales function with the service and write-up operation in a fashion that is comfortable for the customer and efficient for the owner.

A dramatic showroom and service write-up exterior incorporates a signature grand entry of glass and white synthetic plaster while decorative split-faced masonry and bold banding provide playful shadows and contrast at every turn. The dramatic two-story showroom, retail parts boutique, customer waiting, business center and18 service bays and related parts department combine efficiently and attractively to comfortably serve both the customer and staff.

 

Northwestern Dodge Renovation
Royal Oak Township, Michigan

The renovation of this 35-year-old facility has dramatically brought this dealership into the 21st century. Chrysler Realty Corporation has developed a 2000 series dealership design that was the cornerstone of this renovation. Although interior upgrades were substantial, the exterior elevation improvements have transformed this Dodge dealership into a "New and Improved" 2000 series dealership. Commuters along busy Eight Mile Road are now treated to a pleasant and inviting automobile purchase experience.